One of the biggest questions facing any company is this one. But, I think it is even more relevant now in the midst of a pandemic, lock-down, or global economic downturn (pick your experience). To answer the question plainly... YES. Resoundingly, yes. Of course, you will think I am biased being the front of a video production company but in this short article, I am going to site some of the great thought leaders in the business world to show you why now is the time to dive deep into marking (video in particular).
But first... Check out this Live Performance video created for Canadian Diva - Lu Kala for her recently released single "Love Shit"
"You have to be able to talk directly to your customers...It's a changing landscape in media but the fundamentals of marketing are still the same. Know your customer, speak directly to them and make sure you're providing them with the service or the product THEY want."
- Arlene Dickenson
It may be a difficult concept to lean into especially during a pandemic; not having a secure future. Not knowing how your customers are reacting. Not knowing what the next change will be with the lockdowns and "safety measures". You may be one of the companies impacted hardest by what has been going on. Please understand that this advice needs to be read and taken each case at a time. This is not a blanket statement for everyone. However, generally speaking, now is the most opportune time to invest in marketing and video.