Video: You can do more than you think.
In Canada, we can clearly see that there is an uptick for marketing and promotional material in the summer, and while that is a conversation on its own, this post is all about using video in a way that many people haven’t thought of. Yet, we believe it is just scratching the surface.
In Canada, we can clearly see that there is an uptick for marketing and promotional material in the summer, and while that is a conversation on its own, this post is all about using video in a way that many people haven’t thought of. We believe it is just scratching the surface.
Of course, we see video storming into every nook and cranny of advertising and marketing but not many people seem to be using it as a sales tool, which is a shame. Using a great video production to market your brand, raise awareness and drive traffic is all fantastic but lets be real. What is the purpose of all of the above? CONVERT TO A SALE.
What if you could jump the queue? What if you could use a video to get straight to the point? Here’s a for instance: Your company does renovations. Right now its a competitive market and every company is looking to get a leg up on the other by creating detailed proposals and pitching them to the prospective employer. As always, you know that you are going to have to answer the same questions that you’ve answered on every single initial meeting (Why should we trust your company, What values do you stand for and what work have you done in this area?) What if you could answer all you most F.A.Q’s and more, all in one go.
Finally, with a sales video, you can distinctly understand its direct effects and measure plainly its ROI (return on investment). To us this is the most significant piece of the puzzle. If you spend $5000 to produce a very high quality video that you can use as a sales tool over and over again, you have a solid plan. If this video helps you bring in even one contract 10-20 times the initial investment, then you have an effective and remarkably valuable asset that works for you 24 hours a day, 7 days a week. I like those kinds of employees, don’t you?
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