1) Adding video to your website can increase the chance of a front page Google result by up to 53x Do you know anyone that clicks past page 2 of a Google search these days? Nope, us neither! It's no secret that Google's algorithms favour websites with video content. Most companies find that adding a video to their homepage shrinks their bounce rate and makes their dwell time boom. 2) 71% of marketers say videos conversion rates consistently outperform other marketing content.

Understanding the importance of getting the right message to the right audience with a great video.

Art provides the medium for you to express yourself in a way that others can empathise with. Throughout the history of humankind, visual and audible arts have grown from the primitive cave-drawings and tribal songs towards the most cutting edge audio/visual presentation to date; video. Business owners and storytellers alike have a yearning to reach as many people as possible, and thanks to the internet, smart devices and email, videos can be sent out and seen quickly, and the

2017 is gonna be HUUUGE! First up let's talk about a bit of video marketing. It's been around for years but as it reaches now its coming into final maturity; the ability to embed videos. In the past couple of years we've seen embedded videos within an email become a possibility with the likes of Gmail and YouTube, but moving forward, this is going to become universally achievable across pretty much every major email platform. Currently, there are rumours going around that vid

We'd like to take a moment from our usual write-ups to share a little bit with you about our company's experiences this past month. We traveled to Iceland last month to fulfill a lifelong dream. What we discovered was so much more than a dream and so much better than real life. Five filmmakers, each with two hands full of film gear embarked on a journey we'd never forget. The land of fire and ice, greeted us with its wintry embrace as we stepped off the plane. We had seven da

Videos are being consumed online currently at an astronomical rate and its only multiplying. With such video volume, it is imperative that your company's content stand out from the typical "stand and talk" video. So here are some tips for your campaign to hit the mark and stand out from the crowd. QUALITY: Research shows that a bad video is worse than none at all. So that handheld iPhone video edited on windows movie maker might be driving your patrons away, rather than drawi

Feeling like your business is going nowhere, fast? Black and White Media can be the catalyst for a shake up in your company. Video is a proven influencer of thoughts, ideas and can motivate in a profound way. So If you can visualize it, they will come! Visualization manifests results. It is and has been essential to the successes of many great leaders, athletes and businesspeople. It boosts confidence, creates culture and sparks innovation. Every business wants success. The q

1.8 MILLION WORDS If a picture paints a thousand words, then how much does a video say? The numbers are in and they confirm that video is exponentially more powerful than the written word. According to Forrester Research's Dr. James McQuivey, "a minute of video is worth 1.8 million words." Video affiliate Platform Company Modulates.com is heralding Forrester's finding as the dawn of a new era for video affiliate marketing online. With all this information being processed, hav

In Canada, we can clearly see that there is an uptick for marketing and promotional material in the summer, and while that is a conversation on its own, this post is all about using video in a way that many people haven’t thought of. Yet, we believe it is just scratching the surface. In Canada, we can clearly see that there is an uptick for marketing and promotional material in the summer, and while that is a conversation on its own, this post is all about using video in a wa

In this month's edition of the Black & White Journal, we take a look back at some of the best moments of our greatest year to date. As well have a look at how 2018 is shaping up. Hitting goals and making new ones In January of 2017 we set a few goals. Some were sitting ducks and others were down right mission impossible. But as the saying goes, "Shoot for the moon. Even if you miss, you'll land among the stars." And what a feeling it has been of accomplishment and celebration

Just like in the finance industry, things are always changing in the field of marketing. With radio, print, and TV advertising becoming very secondary to online marketing, it is crucial for businesses across every industry to think about what their marketing strategy looks like in the near future. Promotional videos have taken the internet by storm and if your firm hasn’t taken the time to create one yet, here are some reasons why you should get the ball rolling. 1. Increase