There is no secret formula to make a video go viral despite what the internet tells you. But there are some basics to be successful with your video marketing. Follow these and you will be well on your way to reaching your audience. 1. IDENTIFY GOALS Begin by thinking about what you're looking to accomplish with your video content marketing strategy. Do you want to draw attention to your products and services? Do you want to use your videos as a recruitment tool? Are you tryin

1) Adding video to your website can increase the chance of a front page Google result by up to 53x Do you know anyone that clicks past page 2 of a Google search these days? Nope, us neither! It's no secret that Google's algorithms favour websites with video content. Most companies find that adding a video to their homepage shrinks their bounce rate and makes their dwell time boom. 2) 71% of marketers say videos conversion rates consistently outperform other marketing content.

Understanding the importance of getting the right message to the right audience with a great video.

Art provides the medium for you to express yourself in a way that others can empathise with. Throughout the history of humankind, visual and audible arts have grown from the primitive cave-drawings and tribal songs towards the most cutting edge audio/visual presentation to date; video. Business owners and storytellers alike have a yearning to reach as many people as possible, and thanks to the internet, smart devices and email, videos can be sent out and seen quickly, and the

Videos are being consumed online currently at an astronomical rate and its only multiplying. With such video volume, it is imperative that your company's content stand out from the typical "stand and talk" video. So here are some tips for your campaign to hit the mark and stand out from the crowd. QUALITY: Research shows that a bad video is worse than none at all. So that handheld iPhone video edited on windows movie maker might be driving your patrons away, rather than drawi

Feeling like your business is going nowhere, fast? Black and White Media can be the catalyst for a shake up in your company. Video is a proven influencer of thoughts, ideas and can motivate in a profound way. So If you can visualize it, they will come! Visualization manifests results. It is and has been essential to the successes of many great leaders, athletes and businesspeople. It boosts confidence, creates culture and sparks innovation. Every business wants success. The q

1.8 MILLION WORDS If a picture paints a thousand words, then how much does a video say? The numbers are in and they confirm that video is exponentially more powerful than the written word. According to Forrester Research's Dr. James McQuivey, "a minute of video is worth 1.8 million words." Video affiliate Platform Company Modulates.com is heralding Forrester's finding as the dawn of a new era for video affiliate marketing online. With all this information being processed, hav

There are so many factors that make one video stand out from its competition, especially with corporate video. But to help you identify what you should be looking for in either your own video or just around the web, we will try to boil it down to the most crucial aspects of a successful video. STORY Central to any great video is a great story. It doesn't matter how grand or small the scale of the project, without a clear message no amount of flashy visuals will pull it togeth

SMALL BUSINESS IS THE FOUNDATION OF OUR ECONOMY... yet it's exactly these people that need the most help with their brand image and core message. Small & medium businesses are usually last on board when it comes to communicating their message with their customers and clients. Yes there is the matter of money. Yes, it is a much bigger risk for you than a global corporation with millions for a marketing budget. But the bigger peril is being left behind in your industry while o

Just like in the finance industry, things are always changing in the field of marketing. With radio, print, and TV advertising becoming very secondary to online marketing, it is crucial for businesses across every industry to think about what their marketing strategy looks like in the near future. Promotional videos have taken the internet by storm and if your firm hasn’t taken the time to create one yet, here are some reasons why you should get the ball rolling. 1. Increase