Art provides the medium for you to express yourself in a way that others can empathise with. Throughout the history of humankind, visual and audible arts have grown from the primitive cave-drawings and tribal songs towards the most cutting edge audio/visual presentation to date; video. Business owners and storytellers alike have a yearning to reach as many people as possible, and thanks to the internet, smart devices and email, videos can be sent out and seen quickly, and the

2017 is gonna be HUUUGE! First up let's talk about a bit of video marketing. It's been around for years but as it reaches now its coming into final maturity; the ability to embed videos. In the past couple of years we've seen embedded videos within an email become a possibility with the likes of Gmail and YouTube, but moving forward, this is going to become universally achievable across pretty much every major email platform. Currently, there are rumours going around that vid

Videos are being consumed online currently at an astronomical rate and its only multiplying. With such video volume, it is imperative that your company's content stand out from the typical "stand and talk" video. So here are some tips for your campaign to hit the mark and stand out from the crowd. QUALITY: Research shows that a bad video is worse than none at all. So that handheld iPhone video edited on windows movie maker might be driving your patrons away, rather than drawi

Feeling like your business is going nowhere, fast? Black and White Media can be the catalyst for a shake up in your company. Video is a proven influencer of thoughts, ideas and can motivate in a profound way. So If you can visualize it, they will come! Visualization manifests results. It is and has been essential to the successes of many great leaders, athletes and businesspeople. It boosts confidence, creates culture and sparks innovation. Every business wants success. The q

1.8 MILLION WORDS If a picture paints a thousand words, then how much does a video say? The numbers are in and they confirm that video is exponentially more powerful than the written word. According to Forrester Research's Dr. James McQuivey, "a minute of video is worth 1.8 million words." Video affiliate Platform Company Modulates.com is heralding Forrester's finding as the dawn of a new era for video affiliate marketing online. With all this information being processed, hav

This June, Black & White Media turned 4 years old. And to celebrate we wanted to change things up a bit. This post is all about our incredible 4 year life as well as what we hope for in the future. Thanks to each and every one of you that have supported our climb and followed our journey. None of this story would have been a reality if it wasn't for your contributions to our success. 2013 We officially opened in Downtown Oakville June 2013 in Downtown Oakville to a fantastic

There are so many factors that make one video stand out from its competition, especially with corporate video. But to help you identify what you should be looking for in either your own video or just around the web, we will try to boil it down to the most crucial aspects of a successful video. STORY Central to any great video is a great story. It doesn't matter how grand or small the scale of the project, without a clear message no amount of flashy visuals will pull it togeth

SMALL BUSINESS IS THE FOUNDATION OF OUR ECONOMY... yet it's exactly these people that need the most help with their brand image and core message. Small & medium businesses are usually last on board when it comes to communicating their message with their customers and clients. Yes there is the matter of money. Yes, it is a much bigger risk for you than a global corporation with millions for a marketing budget. But the bigger peril is being left behind in your industry while o

In this month's edition of the Black & White Journal, we take a look back at some of the best moments of our greatest year to date. As well have a look at how 2018 is shaping up. Hitting goals and making new ones In January of 2017 we set a few goals. Some were sitting ducks and others were down right mission impossible. But as the saying goes, "Shoot for the moon. Even if you miss, you'll land among the stars." And what a feeling it has been of accomplishment and celebration

Just like in the finance industry, things are always changing in the field of marketing. With radio, print, and TV advertising becoming very secondary to online marketing, it is crucial for businesses across every industry to think about what their marketing strategy looks like in the near future. Promotional videos have taken the internet by storm and if your firm hasn’t taken the time to create one yet, here are some reasons why you should get the ball rolling. 1. Increase